MOST INNOVATIVE MEMBERSHIP
Join to access twice-monthly, data-driven briefings that bring teams the insights necessary to identify and acquire the most valuable Fluid Fan communities, and more.
upcoming innovation briefings
RECORDINGS ARE AVAILABLE NOW TO CATCH UP ON INSIGHTS
The Meteoric Future of Women's Sports Fans
We will provide updated spending insights since our most recent report and dive into some emerging categories and brands.
Luxe: Drip & the Concrete Runway
Are luxury tennis fans the same as luxury golf fans? What does the massive missed opportunity for luxury fans and the WNBA look like? What do lux brands need to know?
World Cup: Win the Fútbol Fan
What’s on track to capture the attention (and wallet) of soccer fans for the 2022 World Cup? Where is the greatest opportunity to acquire consumers via their soccer fandom?
Gaming as a Gateway: How Gamers Onramp to Live Sports
What is the catalyst that drives gamers to tune into live sports? What’s the biggest difference between traditional sports fans and gamers?
Hike! Who is the Future Football Fan?
The NFL fan community loves to tailgate and gather, but where are they spending most of their time and money before and after the game?
Golf: It's So Hot Right Now!
Many believe the golf community is starting to grow and spread into the hearts and minds of young sports fans. Is this the result of the pandemic or popular YouTube and TikTok channels?
Start Your Engines: The Racing Renaissance
From Drive to Survive to the legacy of Daytona, we’re taking a look at the growth of racing and the newfound fandom.
#FANARCHY26: How To Unlock The Potential Of The World’s Most Promising Soccer Market
Our team advises key stakeholders in soccer - teams, investors, leagues, sponsors, etc - on how to capitalize on the growth potential within this industry ecosystem that is surprisingly very open in America.
The Fitness Fan
In this Innovation Briefing, we explored all the ways sports and fitness intersect, and the implications for sponsors and properties to maximize revenue from the Fitness Fan.
Sports Betting
We dove into our exclusive data to uncover who the most valuable sports bettors are today, which betting platforms are gaining share, and which leagues and teams are currently attracting the most high-value bettors.
Breaking Into Collectibles
We took a look at the growth of the collectibles industry across sports bettors, sports fans, and U.S. consumers, the leagues with the highest concentration of fans who collect, spending trends, and the intrinsic link between betting & breaking.
Sports, Betting, & Beyond
Who are the most valuable bettors? How might betting be an onramp for fan acquisition and expanding a fanbase into new segments? What orgs are poised to take-off with fans?
Are Baseball Fans Dying Out? Acquiring the Next Gen Baseball Fan
REACH OUT TO ACCESS THE DECK
Where is the intersection of tradition and technology that will hold the interest of the die-hards, while securing the younger generation?
Fashion, Tech, & Values: Exploring Basketball Fan Culture
Basketball is a cultural expression, not just a league. You'll leave knowing how to acquire and engage the future baller and fan of basketball.
The Value of the Values-Based Fan
As fans begin to think about the social and environmental impacts on the world, we’ll explore what brands they’re buying and why it matters.
The Rise of Pickleball
The next big sport isn’t coming… it’s here, and it’s taking over a tennis court near you. Let’s see what the data has to say about the Pickleball explosion.
A Fluid Fan Deep Dive: Exploring The Behaviors Of The Industry’s Most Valuable Fan
Examine the brands that define the trendsetters and how properties can best position their penetration into this market to secure more partnership dollars.
Youth Sports
From registration platforms to training technology, camps, and gear, we looked into the growth trends that should inform decision making and the brands that are leaning in. Learn more about the trajectory of this massive industry and hear from leading voices on the future of youth sports.
OTT Streaming and Sports
In an industry on such a rapid path to growth, our exclusive data will uncover growth trends overlapping between sports bettors and OTT networks to discover who is acquiring the most sports bettors and how big of an impact advertisers have on these networks.
The ROI of Women’s Sports
Sports Innovation Lab’s analysts and strategists who wrote the report took a deep dive into the data with a live report read through, and answered your questions live. If you're a buyer or seller of women's sports media & sponsorship this is an event is an absolute must watch.
Hockey: Where’s the Puck Headed?
NHL Fans can be found in the coldest corners, but as the NHL looks to diversify its reach, how can brands capture their attention?
Want to see what we covered in our recent Innovation Briefings?
Sports Innovation Lab’s Luxury Thesis:
Sports fans are gravitating towards immersing themselves in the luxury experience. When fans see the athletes or influencers they admire wearing the luxury brand they love, they show up with their wallets.
What’s included in a Most Innovative Membership?
Access to unlimited Innovation Briefings for anyone at your company.
Twice-Monthly Virtual Innovation Briefings
45-Minute Briefings hosted by Sports Innovation Lab Analysts and Strategists
Fluid Fan Community Data Deep Dives
Incredible Guest Speakers
Networking & “Ask The Analyst”
One VIP Ticket to Most Innovative 2023
50% OFF Sports Innovation Lab Reports
Exclusive Access to On-demand Briefings
Sports Innovation Lab Curated Networking Opportunities Throughout the Year
Program Cost: $10,000
(for a 12-month membership)
How can you Maximize the Value of Your Fanbase?
Attend a briefing
To Unlock Real Observational Fan Data
We’ll Answer What Matters Most to Acquiring Fans:
What are the most valuable Fluid Fan Communities? Dive into Hispanic fans, Gamers, Women’s Sports Fans, Luxury Fans, and more every week.
Where are these fans? What platforms do they stream, bet, and buy on? What brands are they obsessed with today (and what’s coming tomorrow)?
What’s working? What’s NOT? Hear from industry leaders and influencers on the cutting edge of fandom.
Who should attend briefings?
Strategists, acquisition marketers, fan experience stakeholders, venue decision makers—anyone seeking to better understand your Fluid Fans.
Want more information on Most Innovative Membership?
Indicate your interest and a member of our team will reach out to schedule a time to give you all the details.